A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services. It’s a business information and networking hub for many different kinds of businesses. It’s a means of getting new clients and increasing the visibility of a company’s products and services among the target market. Some trade shows are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press.

 

Trade show displays are perfect for advertising any products and services, whatever the trade show maybe. The advantageous thing about trade show displays is that they’re easy to assemble as well as easy to customize. If anyone wants to set up a display at a trade show, they can choose the display from online trade show display companies such as Britishamericandisplays.com . These companies offer various types of trade show exhibits according to the client’s needs. Choosing the right form of display is essential because the utility of a trade show exhibit or display is to draw the attention of consumers so that they check out the products or services that the companies offer.

 

When selecting a trade show display, one will notice that they come in many sizes, shapes, prices and styles. Each one has its own unique function, so it is important that a company acquires a display that will accommodate it’s particular products.

 

A trade show display is one of the most important aspects of a trade show presentation. Just being there isn’t enough to make attending a trade show worthwhile. Here are some trade show display tips which make trade show displays give better results.

 



Think neatness and visibility when putting your trade show display together.

Build the impression of demand into your trade show display.

Pull a crowd to your trade show booth.

Have a stock of promotion items that you can use as giveaways at your booth.

Use a lucky draw or contest.

Make it easy for booth visitors to get information.

Make sure you have plenty of promotional literature on hand.

Have your trade show booth manned at all times.

Actively engage trade booth visitors.



 



Types of Trade Show Displays Which Help You Get Noticed

 



Tabletop Exhibits

Pop Up Exhibit

Velocity Curved Pop-Ups

Velocity Straight Pop-Ups

Velocity Wave Pop-Ups

Velocity 20ft Pop-Ups

Foldit Portable Trade Show Displays

Futura Modular Displays

Banner Stands

Custom Exhibits

Trade Show Accessories



 



About the author: British American Displays offers specialized trade show exhibit and display products direct to the end users. Their range of products are designed and manufactured in the USA and offered to all market sectors directly via the internet or through their offices, both in the USA and the UK. All their displays are user friendly for ease of installation, storage and shipping. They offer a simple, quick and rapid solution for display requirements.

 

 

 

 

 

 

 



Thanks to Philip Smith for contributing this article to our Trade Shows blog:

Plastic Trade Show Bags

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.

Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales from experiencing first hand a dynamic new product.

When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” trade show displays showcased new product trials on the trade show floor:

Canon — Canon’s goal was to get attendees’ hands on its products. They had three hands-on display islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased printers, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with camera booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.

Dolby — A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game enthusiasts to come try their new products.

Garmin — Several interactive demonstration stations helped Garmin get its portable navigation systems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the products.

Nokia - The company divided sections of the trade show exhibit—which featured everything from its mobile office products to its latest Bluetooth-capable phones—to create individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-screen computer kiosk booths, where trade show attendees could learn more about key product features.

Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.

© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved



Thanks to Dick Wheeler for contributing this article to our Trade Shows blog:

Trade Show Promotional Giveaways

Exhibitors can make effective use of trade show displays in trade shows to direct visitors to their main display area. Trade show displays are used to give visitors a better understanding or appreciation of the products or services being marketed. Although exhibitors are only supposed to put their trade show displays within the confines of their designated trade show exhibit area, exhibitors also display items in strategic areas of the fair grounds. Trade show displays often used include banner stands, counters and cabinets, panel display etc. that clearly display the company logo, basic company information and company slogan.

The trade show booth is an important component of the trade show display as it aims to enhance the brand and marketing experience for the visitor. It facilitates valuable direct face-to-face contact between the companies and their prospective customers. The whole booth set-up includes counters kiosks, lighting, flooring, literature racks, banner stands and high impact graphics, with the booth design, the staffing and the handouts the main factors to a successful trade show booth.

Many companies prefer to rent pre-owned trade show exhibits and displays rather than to buy or to create them from scratch to save on the trade show booth construction costs and also on the expense of warehousing the displays after the trade show is over.

Trade shows demand a lot of work and effort, and exhibitors have to plan well in advance so as to make the trade show a success. It is because any successful trade show offers exhibitors with a very valuable opportunity to build relationships face-to-face with their clients and to close lucrative business deals.



Thanks to Sue Jan for contributing this article to our Trade Shows blog:

Ideas For Trade Show Booth

Clients often ask how to control costs associated with their trade show displays without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line:

Consider Trade Show Display Rental Rather Than Buying

It does not make economic sense to rent trade show displays if you plan to exhibit more than three times in a given year.

Renting trade show booths is a good option if you are planning a one-time trade show exhibit or only an occasional appearance at trade shows, testing trade show fit as a channel for your company, or if you have simultaneous trade shows in different geographic areas.

Be sure to rent a booth that will fit into the size of your specific trade show exhibit space. Renting will save on construction costs as well as the expense and hassle of trade show exhibits storage after the trade show is over.

Upgrade Your Current Trade Show Booth

If you choose not to rent, you can upgrade older trade show displays by changing your exhibit graphics, re-laminating color panels, and redesigning structural elements. This is a much more cost-effective way than starting from scratch.

Invest In a Pre-owned Trade Show Display

If you do not already have existing trade show displays to upgrade, you can find used trade show exhibits that are greatly reduced from their original cost.

Many trade show exhibit houses offer top quality pre-owned exhibits that are well maintained and easily adaptable to new signage, often affording reductions in exhibit design time and construction costs by more than half.

You also have options on size, design, scope and price similar to trade show booth rentals with a variety of style and dimension options. Perhaps with little more than a customized graphics upgrade your trade show exhibit can be “out the door and on the floor” in a matter of weeks.

Go Lightweight

Lightweight trade show displays reduce operating costs such as freight, drayage, and trade show exhibits storage.

Select a trade show display that packs easily and is uncomplicated to install and dismantle. A custom modular or custom portable trade show exhibit can have the look of a custom exhibit, while reducing operating costs by 50 to 90 percent.

Pack Extra supplies

When your installation and dismantle company installs your exhibit at your trade show, you’ll find that emergency repairs and materials replacements often are costly. So keep a backup supply box filled with items that may need to be replenished at the trade show.

What to include in your Trade Show Toolbox? Include items like power cords, tools, light bulbs, Velcro, scissors and duct tape.

Experience is the best teacher in keeping trade show exhibit costs under control. If your team has limited know-how, tap into the wealth of knowledge available from the staff of a reputable trade show exhibit company. Also, do your research on trade show display company websites and sites associated with the trade show industry leaders for some insider tips. Often these tips can save you money, time and agony.



Thanks to Dick Wheeler for contributing this article to our Trade Shows blog:

Trade Show Tips

A trade show is a kind of exhibition which is organized in order to provide space to the companies that wish to demonstrate their services and new products. Usually, a trade show is organized for a specific industry and all the companies in that particular industry can take part in the show by paying a fee. However, a trade show can cover a number of industries as well.

Sometimes, a trade fair is open to the public and people are allowed to see the new products and sometimes, only the company representatives i.e. the members of the trade are allowed to enter the trade fair. Apart from the members of trade and public, members of press are also invited to the trade fairs so as to cover the event.

A considerable amount of capital is required to successfully run a trade fair. A trade show is usually run for few days but a large number of people are required for the smooth running as a lot of services are required for exhibitors. The participating companies pay some agreed amount of money in order to showcase their new services and products in the trade fair. They spend money in order to create a buzz among people and it’s worth it as they can get good amount of business if they manage to create the hype among people.

The money charged from participating companies is used for providing several facilities like accommodation, telecommunication, space for setting up the booth, designing trade show displays, constructing trade show displays, internet services and manuals. These services are required for smooth running of the trade show and you cannot neglect one facility while working on another.

All of them need to be considered equally as all of them are required. However, trade show displays need some special consideration as there are a number of different trade show displays and they vary greatly in cost, size and complexity.

So, they need some special consideration. Basically, trade show displays are physical screen banners that are used to attract the attention of the visitors and bold images along with catchy phrases are used to do so. Pipe and drape, tabletop displays, pull-up displays are some of the common types of trade show displays.

As it takes considerable amount of money, space, instruments, staff for running a trade show, virtual trade shows have been introduced. A virtual trade show is an online environment that stays live only for a limited period of time allowing like-minded participants to connect with each other. A virtual trade show can even incorporate a virtual web conference so as to allow users to interact with each other.

Usually, a virtual exhibit hall is included in a virtual trade fair and the users enter it in order to either setup the virtual booths or just to view the virtual trade fair so as to get information about the new products and services. Online registration is required in order to get the permissions to enter the exhibit hall available on the site. As a result of the development in technology, virtual trade fairs reflect the real-world virtual trade fairs as virtual trade fairs include desks, displays, interactive menus, videos and audios.

The virtual trade shows are gaining popularity among people as it’s very easy to setup a virtual trade show when compared to a real-world trade show. Also, the cost and the resources required for setting up a virtual trade fair is very less when compared to that of a real-world trade fair.



Thanks to Daniel Millions for contributing this article to our Trade Shows blog:

Trade Show Table Top Display