Can you answer shiner00’s question about Trade Shows?:

I am going to participate in my first fair/show and I don’t know if there are any “tricks” to setting up a nice display for a flat 8-foot table….any suggestions?

Trade Show Table Top Display

Never underestimate the importance of your trade show booth staff.

They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all the elements of trade show exhibiting. By putting a premium on grooming and training your trade show booth staff, you can rest easy they will be performing at their best.

The first step in your company’s trade show venture, then, is to recognize the importance of the trade show booth personnel. The second step is to invest in the training of your booth people.

To launch this process, make sure you get executive “buy in”. If top management respects and values their trade show team, then face- to- face training skills become effective. Remember the key value of exhibiting at the trade show is to engage real people about real products/services in real time. A typical company representative can often hold meaningful conversations with about 3 or 4 people in a ½ hour at a trade show as opposed to spending an entire day in the conventional field selling process.

Not only are the number of prospect contacts at trade show increased, but the entire sales cycle can also be sped up as well. Trade show display training helps fine tune this process, making it a positive experience for prospects and your staff. What is the logical end benefit? A boost in sales productivity is more likely to follow. On the other hand, untrained booth staff can trigger negative reactions and turn prospects away.

According to Matt Hill, a trade show trainer and president of The Hill Group, in San Jose, California, “The finishing touches of booth staff training usually take place at a pre -show meeting either the night before the trade show begins or early in the morning of the first day of the show. The training covers all those fundamentals that a lot of people don’t understand or don’t think to do.”

He says that research shows you must engage the person within 15 to 20 seconds of their presence at your trade show booth or lose them. What attracts people to the trade show booth is a friendly staff in addition to alluring exhibit elements such as sound, motion, and color. Your staff generates excitement by being enthusiastic and helpful. If one staff person cannot respond to a visitor’s inquiry, that staff member is trained to escort the visitor over to another staff person who has the answers and can be of help,” he adds.

Hill has conducted trade show training for many companies for shows around the world and closeby to home at the Henry J Kaiser Convention Center in Oakland, to Moscone Center in San Francisco to Convention Centers in Santa Clara and San Jose. He has trained Silicon Valley companies headquartered in Cupertino, Mipitas, Santa Clara, Sunnyvale, San Jose and beyond to Sacramento and throughout Northern California.

With regard to the nuances of booth staff training, Hill says, “A lot of technical people never thought their jobs involved anything but answering questions or talking to each other. We get them to look at the strategy of the trade show. The basic strategy of going to a trade show is to get face time with people who might become customers. It’s really quite that clean and simple.”

Some booth staff behaviors to avoid include: talking to other booth members when they should be engaging prospects, talking rather than listening to booth visitors and making social mistakes that turn customers away such as chewing gum, avoiding eye contact, sitting rather than standing, etc.

Even when training is done properly, keeping the momentum going over 3 days of a trade show is a challenge, so here are some things for the trade show exhibit manager to consider to keep their trade show display staff motivated:

Give them the confidence to successfully understand and manage visitors by using sound training techniques

Give the staff constant feedback during the show. Give them a specific goal and tell them exactly where they are in reaching that goal.

Listen to their feedback - make them feel like an integral part of the show and that they are truly making a difference. Ask them what they like about the booth and what they would change.

Give the trade show display staff a say in what is going on

Give them incentives for a job well done

And provide lots of water to keep them hydrated

A clever incentive offered by Matt Hill is a $2 dollar bill given out when he sees someone doing something right. It is a real morale booster and even the CEO of a company who gets a $2 dollar bill gets a big kick from it. Hill specially orders the bills from the bank and hands them out to booth staff people who are asking the right questions of visitors or who do their work with style, enthusiasm and, of course, good boothmanship.



Thanks to Dick Wheeler for contributing this article to our Trade Shows blog:

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Are you launching a product or service at the New Jersey trade show and want to create an impact? First Trade Show offers a wide variety of New Jersey Trade Show Displays that will help you draw your target customers to your stall and create an unforgettable impression on them.

First Trade Show offers Quality Trade Show Display services like exhibit management services, furniture rental, trade show lightning and other creative services. New Jersey Trade Show Rentals include portable exhibits that are easy to assemble, light weight and are available in a wide variety. You can find table top displays, floor models, portable models that help you to display your communication message more dynamically and effectively.

You can also choose banner stand display that displays the communication message and help in reinforcing the message. These displays help act as supplementary communication medium and assist in guiding traffic towards the main trade booth in the trade show. The different types of banner stands are Rololight Backlit Display, Retractable banner displays, Scrolling Banner Stand, Point-of-Purchase, Tower Displays Banner Stands etc.

First Trade Show offers in-house design, management and fabrication of custom exhibits. The company caters to your trade show needs like plasma screens, LCD monitors, projectors or computer equipment, light boxes, carrying cases, portable display shipping cases, lighting, literature holders and table throws etc. The trade show also creates dazzling graphics and therefore even takes care of your printing needs. They specialize in backlit Plexiglas panels and photo mural.

With the help of these New Jersey Trade Show Displays you can effectively communicate your marketing message by providing a dynamic environment to propagate your marketing communication to your target customers. These displays create a compelling atmosphere that grabs the customer’s attention and he is attracted to the trade show display. All these products work in harmony with each other to form a comprehensive message. The displays provide your trade show displays a professional, high tech, spectacular and effective look. The products can be easily set up in few minutes, very flexible and portable without being overly expensive.

First Trade Show offers one of the best trade show rentals with innovative designs and takes care of all your trade show needs. Visit the site www.firsttradeshow.com to know more about the services offered by the company and their innovative trade show display products.



Thanks to Gary Survis for contributing this article to our Trade Shows blog:

Pop Up Display Systems

Can you answer Flower Girl’s question about Trade Shows?:

Promotional Counters, Roll up Banner Stands, Stand Posters or Telemarketing? which would be powerful way to promote products listed on my website http://www.vividads.com.au in search engine as welll as in local market?

Trade Show Table Top Display

www.SandLGraphicDesign.com has the lates in banner stands, signs, indoor or outdoor.  Located in Vista, California in North San Diego. 

 

Presentation of anything plays most significant role for its demand. Advertising is the one major source of influencing people to buy the products. Advertising is the basis which simply aware the people about the qualities and essential information of products. Banner stand is one of the ways of presenting product s in effective cost and proficient manner.

 

Basics features of banner stand are that they are handy to use have lithe formation and use attractive colors and images in graphics for advertising. According to the rising demand or changes in product description, the messages and graphics can be changed afterwards very easily. For promoting trade shows, exhibitions, retail presentation, business crowd and showrooms the banner stand is preferred.

The best source of promoting your company or increasing demand of product is trade show. The role of banner stands in trade show is to generate individual interest and spreading awareness of product in audiences. Trade shows generally use banner stand actually because of their portable feature. Trade show prescribe banner stand for interacting with customers about their promotional messages at a reasonable cost. While organizing trade show for the first time is a bit expensive because all units, displays and accessories are required. In Trade shows, the banner is immensely popular because it takes no time in changing its graphics.

Various types of banner stands are used in market such as roll-up, outdoor and counter top. Banner stand is categorized in two forms one is indoor stands and other one is outdoor stand. As term indoor describes that this banner is used for indoor purpose, so it is mostly preferred by retail customers, for trade shows and for indoor programs. Indoor banners are further separated into two parts which is pole banner and retractable banner. The outdoor banner has its most appropriate uses in outdoor sites. It is used where we want any resistant from weather and wind.

The indoor banner is again classified in to two types one is pole banner stand and the other one is retractable stand. If you want reasonable and strong kind of banner, then pole banner is the best option. Retractable or rollup banner stands are the most commonly used banners. It has various qualities like very easy to handle and don’t require any sort of training. In this type of banner stand, the use of tools is zero. The best and unique feature of this stands is that, the all graphics are safe in one cassette. Besides all these it has some disadvantages in it like more expensive and difficult to carry from one place to another because of its heavy weight.

Besides all these mode of advertising, there is one more form of expressing the product qualities is yard sign. There are several companies who render their services for you in just one call. With having great ideas or thoughtful messages of promoting your product, blue print your yard sign. These yard signs are placed in the passage of any shopping malls, on the outside wall of any showroom and on the street walls. Yard sign method of advertising is very reasonable and conveying method of promotion. Mostly people which are doing business from home choose this method because it is less expensive than any other form of advertising. The motive behind this kind of advertising is to convey his promotional message to large number of customers. All the information related to products or services are written on yard sign.

Over and above one thing is for sure if one needs attention and popularity then these tools of promoting products should be the first preference.

 

Banner Stands San Diego- visit http://www.SandLGraphicDesign.com for your next banner stands, signs, indoor stands, and outdoor stands.  We are located at 503 South Santa Fe, Vista, California 92084 in San Diego County or visit us online at www.SandLGraphicDesign.com or call for more details at 760 758 3239.



Thanks to SandL Graphic Design for contributing this article to our Trade Shows blog:

Trade Show Planning