How do you set up a trade show display for your products?
August 9, 2009 by Trade Shows and Exhibit Display Tips
Filed under Booths, Displays & Banners
Can you answer shiner00’s question about Trade Shows?:
I am going to participate in my first fair/show and I don’t know if there are any “tricks” to setting up a nice display for a flat 8-foot table….any suggestions?
Trade Show Table Top Display
I am going to participate in my first fair/show and I don’t know if there are any “tricks” to setting up a nice display for a flat 8-foot table….any suggestions?
Trade Show Table Top Display
Trade Shows Feedback: Remember that everyone will have pictures and backboards to show off their product. Have good graphics and go light on the writing for this part. Add a third dimention to your display. Use your literature to provide details of your product and have plenty of copies with your business card ready to pass out.
Get samples, not just pictures, for the customers to see. This adds a third dimension to your display and people can touch something and examine it. It will help to employ as many of their senses as possible (sight, touch, hearing, etc.). Have physically attractive and well dressed people to help the customers. This is a social event and you do not want just anyone running it.
Trade Shows Feedback: One of the most effective things you can do is ad some height to your table. Get some large pieces of foam board and put literature, pictures, ect (information about your company) and most importantly, your company name in large letters. Make some sort of stand for them so they stand up from the table. This will draw people’s eyes immediately to your table. Get some sort of small centerpiece (I usually use a small vase of flowers. It has to be small because it shouldn’t take away from your display.
If you are supplied with a table cloth, great. If not, bring a white table cloth to drape on the table. Then arrange business cards (lots of them) and any displays that you have on the top of the table. Note: Always stand to the side or in front of the table. Standing behind it sometimes looks as though you are trying to distance yourself from a possible customer, whereas standing to the side or in front of your table communicates openness.
Best of luck.